Data retention
How long Ateliq keeps each kind of data, on the store screens and in head office, and how deletion works.
Every limit below is set in the software. The retention periods in head office are the same for every brand, and an automated test checks each one.
On the store screens
| Data | Kept for |
|---|---|
| Camera frames and tracking | Never stored |
| A visit | Until it ends, or two minutes with nobody at the screen |
| See it for real, style photos, design images and the phone's garment picture | 30 minutes, in memory (the garment picture also goes when the visit ends) |
| A remembered shopper's phone key | One year on the phone; the screen keeps a one-way fingerprint for the five newest devices |
| Events waiting to send | Up to 24 hours |
| Events queued while offline | Up to 500 events or 24 hours |
In head office
| Data | Kept for |
|---|---|
| Kiosk events | 400 days |
| Shopper profiles (opted-in shoppers) | 365 days from the last visit or opt-in |
| Consent records (no contact details) | 3 years (1,095 days) |
| The follow-up log | 400 days |
| Hand-offs | 400 days |
| Appointments | 90 days after the slot |
| Records of a shopper sent to your CRM | 365 days after they are deleted there |
| Aggregates: insights, reports, door counts, trends, concepts and size charts | Until you delete them |
| Device up-minute counts | 35 days |
The default opt-in text tells shoppers their details are deleted when they stop, or 12 months after their last visit.
With AI providers
- Sizes a shopper types in their own words go to an AI model, whose provider may keep them for up to 30 days. Only the size labels are kept by Ateliq.
- Photos sent to the image model are made on request and deleted by Ateliq after 30 minutes.
Deletion
- Forget me on the shopper's phone deletes their profile, saved looks and the phone's key at once, and deletes their profile in head office. If head office can't be reached, the deletion is retried until it succeeds.
- Opting out from a message deletes the profile and cancels anything queued.
- On request: in Follow-ups, Shoppers, look the shopper up by email or WhatsApp number and choose Delete everything.
- Deletion reaches any CRM you connected.
The Privacy tab in head office generates a data-flow statement from your live settings (what stays on the screen, what each kiosk sends, what shoppers choose to share, how long it is kept, who can see it and what is never collected) that you can download for your own privacy notice.
Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.