The counter · Pre-order // 01

Jewellery, worn the way it sits.

A landscape close-up screen for the jewellery and accessories counter. Pieces go on live, priced to the gram from today's rate, in the shopper's own size. The software is available now; the jewellery Counter is on pre-order.

Counter screen: a photo of the shopper wearing the gold hoop earrings and emerald pendant, beside the jewellery collection
In the store // 02

At the counter, in seconds.

Face and hand tracking for earrings, necklaces, nose pins, rings, bangles, bracelets and watches. Eleven kinds of jewellery in all.

Filmed and captured in Maison Tavrine, our fictional demo store. Models are AI-generated; every screen is a real capture of the product.
Metal-rate pricing // 03

Priced to the gram.

Fine jewellery is sold on weight, purity and today's rate, so Ateliq prices it that way: net weight × today's rate per gram × purity, plus making charges, stones and 3% GST in India.

Shoppers see the parts of the price and the time of the rate. The stylist quotes the same figures. Move the controls to see how a piece is priced.

Metal: weight × rate × purity
₹73,280
Making charges
₹8,794
Stones
₹0
GST, 3%
₹2,462
Price on the screen
₹84,536

Gold rate as of 10:05 · a sample rate of ₹10,000 per gram of fine gold, not today's rate

Illustration with a sample rate. In your stores, head office sets or confirms the rate for each market and metal, and a rate older than 48 hours never prices a piece.

The rate // 04

Never an old price.

Head office sets the gold, silver and platinum rate for each market, or confirms a live rate Ateliq proposes every six hours. A rate that jumps more than 10% asks for a second look.

A rate older than 48 hours never prices a piece. The piece leaves the screen or shows "Price at the counter", and the stylist won't quote it.

See it for real at the counter: gold hoop earrings and an emerald drop pendant on fine chain, worn by the shopper
See it for real · 18k gold hoop earrings · Emerald drop pendant
Sizes // 05

Sets and stacks, in their size.

The shopper taps the ring or bangle size they wear, in the market's own sizes, and sees the pieces in that size. Not sure? A stylist brings the store's ring sizer and sizing bangles. The camera never guesses a size.

Up to four rings and six wrist pieces worn together. Head office curates bridal sets of two to eight pieces, and the shopper tries a whole set in one tap.

At the counter: the shopper wearing gold hoop earrings and an emerald drop pendant, photographed with the exact catalogue pieces
At the counter // 06

Facts at the counter.

  • About this piece

    Metal, purity and karat (916 is 22K), net and gross weight, stones and hallmark, worked out from the purity, never typed in.

  • BIS pieces

    A note tells the shopper how to check the HUID in the BIS CARE app.

  • Appointments

    Bridal and high-jewellery appointments booked from the shopper's phone, within the store's hours, with a private calendar link for your team.

  • Hand-off, not payment

    Hold at the counter, a pay link on their phone, your online cart, or pay at the counter. The screen never takes payment.

Specifications // 07

Tech specs

Screen

Landscape, 1920 × 1080, with a camera. We supply and set up the screens. On pre-order.

Where

Jewellery and accessories counters

Try-on

Eleven kinds of jewellery, including jhumkas, nose pins, rings, bangles, bracelets and watches. Face and hand tracking. Hand pieces drawn at about real size when you give us the millimetres.

Pricing

Net weight × rate per gram × purity, plus making charges (a percentage, per gram or flat), stones and 3% GST in India. Rounded to the rupee or cent.

Rates

Set or confirmed by head office for each market and metal. Never older than 48 hours.

Sizes

Ring and bangle sizes the shopper chooses, in the market's own sizes, confirmed on the store's sizer.

Markets

India (rupees) and the United States (dollars)

Pre-order // 09

Pre-order the Counter.

The software is available now, and you can try it on our demo store today. The jewellery Counter is on pre-order: we supply, install and set it up in your store.

No payment on the form. We reply within two working days. Or write to pb@ateliq.co.