Her cloth. Her dress.
In a handloom or fabric store, Ateliq turns the cloth a shopper picks into three dresses, then shows one on her. At head office, it turns a print, a sample or a trend into new designs in four views.
From a cloth to a couture piece.
A handloom store in Odisha, a fabric house in New York, and a head-office designer. Fictional brand and AI-generated models.
Three dresses from one cloth.
The same weave, motifs, colours and border, cut three ways. One takes its shape from a picture she sent from her phone.
Three dresses from this exact cloth. Choose one, then see it on her.
Illustrative: images made with AI in a test. The cloth, the shopper and the store are fictional.
Wipe from cloth to dress.
Drag across each pair: the cloth she picked and the dress it became, the picture she sent and the shape it lent, the design and the design on her.
About a minute, from bolt to dress.
Picks a cloth
She scans the cloth's tag at the mirror and asks for a dress. Two short questions: the occasion, and how long.
Sends a dress she loves
Through the QR on the mirror, from her photos or a screenshot. It lends the shape only, and is deleted when her visit ends.
Sees three designs
Three dresses from her exact cloth: the same weave, motifs and colours, the border at the hem. One takes the shape of her picture.
Sees it on herself
A photo of her in the design, with real light and drape. Same face, same pose, nothing altered.
Gets it made
Ateliq works out the cloth she needs, the stitching and the days, and sends the design to your tailor with her sizes.
Waiting for a person.
Each concept arrives in head office with its four views and the reason it was drafted.
Product screen, illustrative data.
New designs, in four views.
Upload a print or a sample dress and describe the new piece, or start from this week's approved trends. The Designer draws each design front, back, in detail and on a model.
From a trend to the mirror.
Five steps a week, and a person decides at the one that matters.
Step 1 of 5
Indigo block print, rising
The Trend Scout drafts a board for each city. Head office approves it, so only approved trends feed design.
Step 2 of 5
A trend on a proven base
The Fashion Strategist builds the trend on a piece your shoppers already buy, adds the gap they keep asking about, and writes a brief.
Step 3 of 5
Front, back, detail, on a model
The Designer draws the new piece in your style, four ways, and saves it as a draft.
Step 4 of 5
Nothing goes out unapproved
Someone at head office with the right to publish approves the concept, or sends it back.
Step 5 of 5
Shoppers try it and vote
Approved concepts appear on the mirror as New ideas, marked not in store yet. Shoppers try them on and vote, and you export the votes.
Illustration of the weekly design flow, with images made with AI in a test.
Designed with care for the craft.
The weave is kept
Ikat keeps its feathered edges, borders and pallu are kept, and key motifs are never cut.
Honest claims
No GI, Handloom Mark or handwoven claim is made unless the product says so.
Only real demand
A concept is drafted only where a theme was asked for at least three times in 28 days, or a piece was tried on five times and never bought.
Concepts on the mirror
Approved concepts appear as New ideas, marked not in store yet. Shoppers try them on and vote, and you export the results for your design team.
Her picture stays hers
A picture she sends is used only for her design and deleted when her visit ends.
Ready for the tailor
The cloth she needs, the stitching and the days, worked out and sent with her sizes. A maker's brief on request.
Tech specs
Starts from
A cloth's tag scanned at the mirror, or a print, a sample or an approved trend at head office
Designs
Three dresses from the shopper's cloth; head-office designs in four views: front, back, detail and on a model
Inspiration
A picture from her phone through a QR code. It lends the shape only and is deleted when her visit ends.
Try-on
A photo of her in the design, same face and pose
Making
Cloth needed, stitching and days, sent to the store's tailor with her sizes
Approval
A person approves every head-office design before any shopper sees it
Works for
Handloom stores, fabric and tailoring stores, and brands designing from their own pieces
Made with Ateliq.
Designs, try-ons and clips from our demo store and our tests.
- Cloth to dress, on the mirror
- Smocked midi from her cloth
- Linen co-ord, from a trend
- Photo-real, from the exact piece
- From a pencil sketch to a dress, on a model
- From a brief in words, a monsoon evening in Kolkata, to a dress
- Block-print midi, on a model
- Gold hoops and an emerald pendant
- Chikankari day-wedding dress
- A four-second clip from one still
- Her design, on her
- Her ikat cloth, mixed with a tiered midi
Made with Ateliq in our demo store and our tests. Illustrative: the people and garments are made with AI; the store is fictional.
See it on your own catalogue.
Try our demo store today, then reserve your first install. Design partners get the first screens and shape what Ateliq does next.
No payment on the form. We reply within two working days. Or write to pb@ateliq.co.