Style, market and sell, from one AI.
Ateliq is the complete marketing and sales system for fashion and jewellery brands. It reads the trends, helps you design what comes next, knows your customers like no store ever has, and sells on the shop floor and after they leave.
18k gold hoop earrings
Emerald satin slip dress
Emerald drop pendant
Navy single-breasted blazer
Platinum solitaire ring
Midnight blue silk gown
Akoya pearl studs
Beige cotton trench
Emerald drop earrings
Champagne satin midi skirt
Diamond tennis bracelet
Ivory silk bow blouse
Diamond tennis necklace
Navy jersey wrap dress
Diamond solitaire studs
Emerald halo ring
Step into our demo store, from where you are.
Our live demo store has a full catalogue of clothes and jewellery. Allow your camera, tap a piece to try it on, and ask the stylist anything.
Works best in Chrome with a camera. Tracking runs in your browser and nothing is recorded; a photo is sent only when you ask for one. Prices shown in US dollars.
One system for the whole journey, from trend to sale.
Ateliq does more than a smart mirror. It knows what's trending, what to make, who your customers are and what they'll buy next, and it acts on all of it.
Styles every shopper
A full-length mirror and a counter screen where shoppers try your pieces on, ask your stylist anything, and get a photo that looks like a shoot.
Reads the trends
A weekly trend board for each city, from fashion press and social, combined with what your own shoppers try, ask for and can't find.
Designs what's next
From the gaps in demand (a colour, a cut, an occasion, a price), Ateliq drafts new design concepts in your style. Try them on the mirror before you sample.
Knows your customers
With each shopper's OK, a style profile: their size, their occasions, what they love and what they nearly bought. The stylist remembers them next visit.
Markets on its own
The looks that sell become lookbooks, posts and campaigns. When a piece someone tried is back in their size, Ateliq tells them.
Sells everywhere
On the floor, with a stylist called over when it helps; at the counter; and online after the visit, with the look waiting on their phone.
From the rail to the phone, in one visit.
Real screens from Ateliq in our demo store, in the order a shopper meets them. In your stores, the stylist carries your brand's name. No app, no sign-in and no queue for the fitting room.
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The mirror

Steps up
The mirror greets them with this week's trends in your city. They can tap, or just say hello to the stylist by name. Each brand names its own stylist.
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The mirror

Tries it on
One tap and the dress is on them, live, following every move. The stylist answers "does this work?" from your stock.
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The counter

Tries jewellery on
Tap the hoops and the pendant, and Ateliq puts the exact pieces on them in a photo, worn the way they really sit.
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The mirror

Sees it for real
A photo of them in the exact piece, with real light and drape, in about half a minute.
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Their phone

Takes it home
The photo, the pieces and the prices go to their phone, ready to share. They pay at the counter.
Every try-on teaches the next collection.
Online stores have always known what people looked at and left behind. Ateliq gives a physical store the same insight, and acts on it.
- TrendsWhat's rising in your city this week
- DesignConcepts drafted for the gaps in your range
- Try-onShoppers wear them, and the pieces you stock, in store
- SaleOn the floor, at the counter or later on their phone
- InsightWhat was tried, asked for, kept and bought
The insight from each week becomes next week's trend board and the next design brief.

Your brand's stylist, on every screen.
The stylist is the face of Ateliq in your store. Shoppers talk to it out loud or by tapping, and it answers in a few sentences, from your stock and in your voice.
- Name and voice
- It carries the name you choose. On the mirror it can appear as a live, speaking presenter in the look and voice you pick, or as a quiet animated mark.
- Personality
- You set the tone: warm, expert, playful or understated. It follows your rules on returns, offers and what it may never say.
- What it knows
- Every piece in this store: sizes, stock, prices and offers today, plus the week's trend board you approved. It only suggests what you can sell.
- What it notices
- Face shape and skin undertone, read on the screen to suggest metals, earrings and necklines. It never infers race, ethnicity or weight.
- What it remembers
- Only shoppers who choose to be remembered: their sizes, occasions and what they loved, so the next visit picks up where they left off.
- When it steps back
- A tap on "Call a stylist" brings someone from your floor team. Payment, fitting and alterations stay with your staff.
A team of AI agents, working for your brand.
Ateliq runs on Nagent's agent platform. Each part of the system is an agent with a clear job, working within the limits you set and answerable to you.
- StylistOn the mirror and the counter, in your brand's name and voice
- Trend scoutReads the fashion press and social for your cities, every week
- DesignerTurns demand gaps into design concepts in your style
- MarketerLookbooks, posts, campaigns and follow-ups from what sells
- Sales assistantCalls your staff over, takes payment, follows up after the visit
- AnalystWhat was tried, asked for and bought, by store and by week
From the box to the first sale, we take care of it.
You don't buy screens from one company, software from another and photography from a third. Ateliq arrives as one system and we run it with you.
The screens
A full-length floor mirror and a counter screen, each with a camera, delivered ready to plug in.
Your catalogue
We connect your Shopify store or your product sheet and cut every piece out of your own product photos.
Your stylist
Named by you, it learns your stock, prices, offers and brand voice, and drafts a weekly trend board for your city.
Your store
We set the screens up on the floor, show your team how to use them and put your name on the glass.
Every week after
New stock appears on its own, sold-out pieces drop off, and we keep improving Ateliq with you.
One partner for the screens, the software, your catalogue and support.
A full-length mirror for the floor. A close-up for the counter.
The mirror
- Screen
- Portrait, 1080 × 1920
- Where
- Shop floor, near the rails
- Best for
- Dresses, outerwear, full looks
The counter
- Screen
- Landscape, 1920 × 1080
- Where
- Jewellery and accessories counters
- Best for
- Earrings, necklaces and pendants at true size
Fashion and jewellery, each worn the way it should be.
The mirror
- Garments follow the shopper as they turn and move
- Long styles fall to the ankle; tops sit at the shoulder
- Prints and embroidery stay as you photographed them
- The stylist suggests what goes with it, from your stock
The counter
- Each piece is put on by the image model from your own product photo
- Earrings through the lobe, chains resting on the collarbones
- The shopper's own clothes stay exactly as they are
- Real-world size, and true size when you give us the millimetres
A photo that looks like a shoot, in about half a minute.
When a shopper wants to see the look for real, Ateliq takes one photo and gives the image model your exact product cut-outs. It puts the pieces on them with real light, drape and shadow, and the photo goes to their phone.
- Made from your own product photos, so the pieces are yours
- Portrait on the mirror, landscape at the counter
- Asked for by the shopper, every time, and deleted after 30 minutes
You run the store. Ateliq keeps up.
One admin page
Products, photos, prices, offers and screens, all in one place, for one store or many.
Prices and offers
Schedule price changes and run offers. Each store can sell in its own currency.
Trends you approve
Ateliq drafts a weekly trend board for your city. Shoppers see it only after you approve it.
Staff on call
"Call a stylist" on the screen brings someone from the floor team over.
Your brand on the glass
Your name, your accent colour, your collection and your stylist's name. Ateliq works behind the glass.
Privacy built in
No recording, no sign-in. A photo is taken only when the shopper asks for one.
"Tracking runs on this screen and nothing is recorded. A frame is sent only when you ask the stylist about a look."
Shoppers see this line on the glass. A photo is taken only when they ask for one, and it is deleted after 30 minutes.
One store, measured properly, before you roll out.
Design partners start with a pilot in one to three stores. We agree the measures and a control store with you up front, so the result is yours to judge. A typical pilot runs like this:
- Weeks 1–2Your catalogue, liveWe cut out your products, set the stylist's name, voice and rules, and give you a link to try it before anything is installed.
- Week 3Screens in storeWe install the mirror, the counter or both, train your team, and stay on call.
- Weeks 4–12Run and measureRegular reports show what shoppers tried, asked for and bought, against a matched control store.
- Week 12Decide togetherKeep it, change it or stop. If it earns its place, we plan the next stores with you.
- Shoppers who use the screens
- Try-ons and photos per day
- Conversion and basket size vs control
- Units per transaction
- Looks sent to phones and opt-ins
- Asked for, not stocked
- Staff calls from the screen
- Return visits and follow-up sales
What brands ask us first.
Short answers to the questions we hear most. For anything else, write to pb@ateliq.co.
What is Ateliq?
Ateliq is a marketing and sales system for fashion and jewellery brands. In the store it runs a full-length mirror and a counter screen where shoppers try pieces on and ask a stylist questions. Behind the glass it reads trends, drafts design concepts from gaps in demand, remembers customers who opt in, and turns the looks that sell into campaigns.
How does virtual try-on work for jewellery?
The live screen follows the shopper with face and body tracking. When the shopper wants to see a piece for real, Ateliq takes one photo and gives an image model the exact catalogue cut-out of each piece, with instructions on how it is worn: earrings through the lobe, chains resting on the collarbones, at real-world size. The shopper's own clothes are kept as they are.
Does Ateliq record shoppers?
No. Tracking runs on the screen itself and nothing is recorded. A photo is taken only when the shopper asks for one, and it is deleted after 30 minutes unless they save it. Ateliq never infers race, ethnicity or weight.
What hardware does a store need?
A portrait screen of 1080 by 1920 for the mirror and a landscape screen of 1920 by 1080 for the counter, each with a camera. Ateliq runs in a browser, and we supply and set up the screens as part of the service.
How does Ateliq connect to our catalogue?
Connect a Shopify store or upload a product sheet. Ateliq removes the background from your own product photos, so every piece on the mirror is the piece in your catalogue, and it keeps new stock and sold-out pieces in step.
Can the stylist carry our brand's name?
Yes. Each brand names its own stylist, sets its accent colour and its social handles. Shoppers greet the stylist by that name, and the product name stays behind the glass.
Who builds Ateliq?
Ateliq is built on Nagent, an agent platform. The stylist, trend scout, designer, marketer, sales assistant and analyst are agents that work within the limits each brand sets.
Reserve Ateliq for your first store.
We are taking pre-orders from a small group of fashion and jewellery brands. Design partners get the first installs and shape what Ateliq does next.
Or write to pb@ateliq.co. Tell us your brand, your stores and which screens you want; we reply within two working days.
- Your catalogue on a working kioskYour products, cut out and ready to try on, on a link you can open on any screen before anything is installed.
- Both screens in your storeThe full-length mirror for the floor and the close-up for the counter, installed and set up by us.
- Your stylist, your nameThe stylist speaks in your brand's name and voice, follows your rules and only sells what you stock.
- A direct line to the teamTell us what your shoppers and staff need, and we build it with you.