Handloom and craft stores // 01

Show her the dress inside the cloth.

For handloom and craft stores: the shopper picks a cloth, and Ateliq shows her three dresses made from it, then one on her, keeping the weave, the motifs and the border.

Before and after // 02

Wipe from cloth to dress.

Drag across: what she picked, and what it became.

A smocked midi made from that ikat, the border at the hem
A maroon handloom ikat with a temple border, beside A smocked midi made from that ikat, the border at the hem
The shopper wearing the design, same face and pose
The smocked ikat midi on a dress form, beside The shopper wearing the design, same face and pose
Design Studio // 03

Her cloth, three ways.

She scans the cloth's tag at the mirror. Three dresses from that exact cloth: the same weave, motifs and colours, the border at the hem.

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The Designer // 04

Respect for the weave.

Ikat keeps its feathered edges, borders and pallu are kept, key motifs are never cut, and no GI, Handloom Mark or handwoven claim is made unless the product says so.

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On her // 05

Seen on her, for real.

A photo of her in the design, with real light and drape. Same face, same pose, nothing altered.

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The Cataloguer // 06

Tagged in your words.

The Cataloguer suggests tags from photos in a fixed vocabulary that includes Indian ethnic wear, craft and motif terms. A person accepts each one.

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What you need.

  • A portrait screen for the mirror, a landscape screen for the counter, or both, each with a camera. We supply and set them up.
  • Your catalogue from Shopify, another e-commerce platform, an ERP, or a product sheet.
  • A person at head office to approve what shoppers will see.
Design partners // 09

See it on your own catalogue.

Try our demo store today, then reserve your first install. Design partners get the first screens and shape what Ateliq does next.

No payment on the form. We reply within two working days. Or write to pb@ateliq.co.