Trend boards

A trend board is one city's trends for one week: up to eight trends, each tied to products your stores in that city hold. The Trend scout agent drafts a board for each city every Monday morning, and you can write or edit one yourself.

What a trend holds

• A name, what it is, and why now.
• Up to three search terms and up to six sources.
• Up to eight of your products that carry it.
• Evidence from your stores: how often shoppers in that city asked for it and tried it on.

Rising or cooling

Over four weeks, each trend is marked new, rising, steady, cooling or too early to tell, with how confident Ateliq is. The signal comes from what your shoppers try on and, if you import it, search interest.

Importing search interest. Upload a Google Trends weekly or daily export (up to 1 MB, 104 weeks and five terms). Monthly exports are refused because they are too coarse to read a weekly trend from.

From draft to the screens

1. The board is saved as a draft.
2. Send for approval.
3. A person with the publish right approves it.

An approved board can't be edited: use Copy as a new draft to change it. Approving a board replaces any earlier approved board for the same city and week.

Each store's screens use the latest approved board for its city. The mirror greets shoppers with this week's trends in their city, the attract loop shows them, and the stylist uses them in its suggestions. The Designer and Fashion strategist work only from approved boards.

Statuses: draft, waiting for approval, approved, rejected, superseded.