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Frequently asked questions

Short answers to the questions brands ask most about Ateliq, with links to the pages that go deeper.

What is Ateliq?

Ateliq is the AI stylist and sales system for fashion and jewellery brands. In the store, a full-length mirror and a counter screen let shoppers try pieces on live and ask a stylist that knows the store's stock. Behind the glass, AI agents draft trend boards, design concepts, product shoots, campaigns, store reports and follow-ups, and your team approves anything a shopper or the public will see. See What Ateliq is.

What can shoppers try on?

21 kinds of piece: ten garments, from dresses and jackets to sarees, lehengas and kurtas, and eleven kinds of jewellery, including jhumkas, nose pins, rings, bangles, bracelets and watches. See Try-on.

How does Ateliq price gold and silver jewellery?

From the piece's net weight, purity and today's metal rate, plus making charges, stones and 3% GST in India. A rate older than 48 hours never prices a piece. See Jewellery at the counter and Metal rates.

Does Ateliq take payment?

No. Buying creates a hand-off: hold in store, a Razorpay or Stripe pay link, your online shop, or the counter. See Hand-off.

Does Ateliq follow up with shoppers?

Only with shoppers who opt in and confirm with a code, by email or WhatsApp, using templates your team approved: at most two a week, never between 9pm and 9am, each with an unsubscribe link. Programmes start switched off. See Follow-ups and consent.

Do the AI agents act on their own?

They draft on their own; they publish nothing. A person approves every trend board, design concept, campaign, product shoot and message template, and approving a post does not post it. See Approvals.

Does Ateliq record shoppers?

No. Tracking runs on the screen and nothing is recorded. A photo is taken only when the shopper asks for one, and it is deleted after 30 minutes. See Privacy.

Which systems does Ateliq connect to?

Catalogue and stock from Shopify, WooCommerce, Adobe Commerce, SAP S/4HANA, Unicommerce, a REST API, CSV or SFTP; Razorpay and Stripe pay links; email and WhatsApp Business; Klaviyo or any CRM through a signed webhook; and a calendar link for Google Calendar and Outlook. Ateliq reads from your systems and does not write back to your POS or ERP. See Integrations.

What hardware does a store need?

A portrait screen of 1080 by 1920 for the mirror and a landscape screen of 1920 by 1080 for the counter, each with a camera. We supply and set them up. See Hardware and placement.

What happens if the store's internet goes down?

Browsing, try-on and captions keep working, and visits queue on the screen until the connection returns. See Offline behaviour.

Can store managers see other stores?

No. Store managers see and run only their own stores, and see their own stores' weekly reports, never the all-stores summary. See Stores, staff and roles.

Can we use our own name for the stylist?

Yes. Each brand names its own stylist, and sets its tone, rules, accent colour, consent text and voice. See Store setup.

Where does Ateliq run?

In India (rupees) and the United States (dollars) today. For another market, ask us.

Who builds Ateliq?

Ateliq is Nagent's industry solution for fashion and jewellery retail. Nagent is ISO/IEC 27001:2022 certified and has a SOC 2 Type II report.

Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.