AI agents // 01
Skills catalogue
The 38 skills the Ateliq agents work from, one line each, grouped by craft, with the agents that use them.
A skill is a written method an agent follows for one kind of work: how to build a trend board, how to brief a jewellery shoot, how to read a size chart. The Ateliq agents share 38 skills. Retail voice is used by every agent; the others are listed with the agents that use them. Skills marked "rolling out" arrive with the Fashion strategist.
Trends, demand and reporting
| Skill | In one line | Used by |
|---|---|---|
| Retail voice | House style: plain words, sentence case, no jargon or hype, products named by name and code. | Every agent |
| Trend board method | Scores trends by local evidence, keeps three to eight, ties each to stock, with velocity and confidence. | Retail lead, Trend scout, Fashion strategist |
| Demand gap reading | Reads "asked for, not found" and "tried, not bought" as fit, price or stock questions, and sold-out sizes as demand for a size run. | Retail lead, Trend scout, Retail analyst, Designer, Fashion strategist |
| Weekly store report | The shape of the store report and the all-stores summary, with every figure from a tool. | Retail lead, Retail analyst |
| Competitor reading | Like-for-like reading of marketplace listings, padded list prices, coupons and sponsored rows. | Retail lead, Market watch, Fashion strategist |
| Design direction method | Turns an approved trend, best sellers, fit, votes, gaps and competitor prices into a brief for the Designer. Rolling out. | Retail lead, Fashion strategist |
Design
| Skill | In one line | Used by |
|---|---|---|
| Concept brief method | Turns repeated demand into a concept brief, applies the bar, learns from shoppers' votes, and knows when to save nothing. | Retail lead, Designer |
| Garment image prompting | Consistent images of each design view: dress-form front and back, detail, and worn. Rolling out. | Designer |
| Fabric on garment | Shows a fabric or print on a garment: placement, scale, folds and seams. | Retail lead, Designer |
| Seamless pattern | Drafts a repeat tile (grid, half-drop or brick) whose edges meet. | Retail lead, Designer, Fashion strategist |
| Handloom weaves of India | Recognises and designs with Indian handloom weaves; makes no handloom or origin claim unless the product carries it. Rolling out. | Designer, Fashion strategist |
| Cloth to garment | Designs from a given cloth: widths, metres per garment, borders, saree or dupatta to garment. Rolling out. | Designer, Fashion strategist |
| Silhouettes and construction | The vocabulary of cuts and Indian garments, named precisely for images and tailors. Rolling out. | Designer |
| Menswear tailoring | Suiting and shirting cloths, Indian menswear, and what made-to-measure can promise. Rolling out. | Designer |
| Surface and embroidery crafts | Briefs embroidery, appliqué, block prints and kalamkari honestly; never claims hand work a product lacks. Rolling out. | Designer, Fashion strategist |
| Colour and palette | Harmony, proportion, occasion and festive palettes; never infers anything about skin or body. Rolling out. | Designer, Fashion strategist |
| Occasion dressing in India | Wedding events, regional festivals, office and travel, climate; festival dates always checked. Rolling out. | Trend scout, Designer, Marketer, Fashion strategist |
| Design originality | Inspiration without copying: at most two traits kept, no logos or trade dress. Rolling out. | Designer, Fashion strategist |
| Design point of view | Keeps your house signature, one house mark per design, and says no to off-brand ideas. Rolling out. | Designer, Fashion strategist |
| Collection building | Story, line plan (hero, core, filler), colour story, price architecture and the edit. Rolling out. | Designer, Fashion strategist |
| Proportion and balance | Waist, volume and length ratios, one statement per look; always about the garment, never a body. Rolling out. | Designer |
| Fabric drape and hand | How fibre, weave and weight shape a garment; choosing lining and interfacing. Rolling out. | Designer, Fashion strategist |
| Finishing and detail | Seams, hems, trims and closures that read as premium, and when a detail is too much. Rolling out. | Designer |
| Research and references | Where designers draw from, with a log of each source and date. Rolling out. | Designer, Fashion strategist |
| Design critique | A creative director's review ending in keep, revise or kill, with one reason. Rolling out. | Designer, Fashion strategist |
| Tech pack writing | Turns an approved concept into a maker's brief, with unknowns marked to confirm and no invented measurement. Rolling out. | Designer |
Images and shoots
| Skill | In one line | Used by |
|---|---|---|
| Brand image prompting | Images in your brand's style without changing the product; released model photos only; never by race or body; alt text. | Retail lead, Designer, Marketer, Photographer |
| Product shoot direction | The shoot modes, what each keeps and changes, the quality bar and checks before saving. | Retail lead, Photographer |
| Jewellery shoot plan | A shot plan before any jewellery-on-model image, locking the piece and its metal tone. | Retail lead, Photographer |
Marketing
| Skill | In one line | Used by |
|---|---|---|
| Campaign craft | Lookbooks, posts and briefs, with every product, price, offer and date tied to your data. | Retail lead, Marketer |
| Offer variation | Changes only the offer on an approved creative, checked letter by letter. | Retail lead, Marketer |
| Carousel craft | One story across 2 to 10 slides, with a cover and alt text. | Retail lead, Marketer |
| Reel beats | A beat sheet and a tall key frame for a short vertical clip; a person approves the clip first. | Retail lead, Marketer |
| Content calendar | Next week's plan: four content pillars, slots and weekly rules. | Retail lead, Marketer |
Clienteling, tagging and size charts
| Skill | In one line | Used by |
|---|---|---|
| Clienteling method | Who is worth a follow-up, choosing up to three pieces, when to skip, never pushy. | Retail lead, Clienteling |
| Follow-up template writing | Template placeholders, the opt-out line, pre-approved WhatsApp templates, no prices and no urgency. | Retail lead, Clienteling |
| Attribute tagging | The fixed tag vocabulary, including Indian ethnic wear; nothing added until a person accepts. | Retail lead, Cataloguer |
| Size chart reading | Body versus garment measurements, ease, half widths, size labels, and what each check means. | Retail lead, FabFit charts |
Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.