Fashion strategist
A creative director agent that turns this week's approved trends and your best sellers into up to three design directions, and hands them to the Designer.
| Role | Creative director |
| Runs | Every Monday, 16:00 IST, and on request |
| Level | L2, Assist |
| Saves | Nothing itself; hands directions to the Designer |
| Needs a person | Head office approves every concept that results |
What it drafts
Up to three ranked design directions a week. Each covers a name, the trend it answers, the product it builds on, the gap it fills, what your shoppers prefer, silhouette, fabric, palette, print, price band and what to avoid, plus things to watch. It hands the strong and medium directions to the Designer in one hand-off, and the Designer drafts concepts from them.
What it reads
Trend boards from the last eight weeks (approved ones only), best sellers over 28 days, fit signals, demand gaps, store insights, past concepts and their votes, the catalogue, live offers, marketplace listings (at most six pages a run), web search (at most three a run), your knowledge base and its memory.
Rules it keeps
- No approved board, no direction.
- Board names, trend names and product codes are copied exactly.
- It never copies competitors' or other labels' designs.
- It never drafts concepts or images itself, and never changes prices or offers.
Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.