Jewellery at the counter

Fine jewellery is sold on weight, purity and today's rate. Ateliq prices it that way and shows the shopper how the price is made.

How a metal-rate price is made

Head office prices each metal-rate piece in the platform, and the screen shows that price as final. The price is:

net weight (g) × today's rate per gram × purity
+ making charges (a percentage, per gram, or flat)
+ stones
+ tax (3% GST in India)
= price, rounded to the rupee or the cent

Head office sets or confirms the rate for each market and metal. See Metal rates.

The breakdown on screen

About this piece shows the parts of the price and when the rate was set, such as "Gold rate as of 8 Nov, 10:05": the rate per gram of fine metal, metal value, making, stones, tax and total. The stylist quotes the same figures and can explain them.

Never an old price

• A rate older than 48 hours never prices a piece. Until head office confirms a new rate, the piece leaves the screen, or shows Price at the counter.
• Each rate also carries a "valid until" time. Once it passes, the screen shows Price at the counter for that piece, even before the feed updates.
• Wherever the price would appear (the card, the compare sheet, the look total and sets), the screen shows "Price at the counter" instead.
• The stylist won't quote, total or sell such a piece. A hand-off for it can only be a hold or the counter, and says "The counter confirms the price."

Facts at the counter

For each piece: metal, purity, karat (worked out from the purity, never typed in, so 916 is 22K), net and gross weight, stones and hallmark. For pieces with a BIS hallmark, the screen tells the shopper how to check the HUID in the BIS CARE app.

Ring and bangle sizes

The shopper taps the size they wear, in the market's own sizes, and sees the pieces in that size.

Not sure? A stylist brings the store's ring sizer and sizing bangles. The camera never guesses a size.

Stacks and sets

Shoppers can wear up to four rings and six wrist pieces at once, and try a whole set head office made in one tap. See Try-on.