Design concepts

A design concept is a new piece you don't make yet, drafted where your shoppers' demand or an approved trend says it is worth making. The Designer agent drafts up to three concepts every Tuesday, and on request.

The evidence bar

A concept must meet one of two bars over the last 28 days. Ateliq checks the evidence again when the concept is saved and refuses one that falls short.

• Unmet demand: a theme shoppers asked for at least three times, or a product tried on at least five times and never bought.
• Trend-led: a trend on a board approved in the last eight weeks, built on one of your own products that was bought at least twice or tried on at least ten times.

What a concept holds

Title, story, style notes, category, audience, an optional price band, the cities it is for (or everywhere), the evidence, and up to four images: the front on a dress form, the back or side, a detail or print tile, and on a model.

New designs from your own material

On request, the Designer can work from a print or a sample you upload in Studio, show a fabric or print on a garment, draft a repeat pattern, or write a tech pack (a maker's brief) for an approved concept. With the Fashion strategist, this week's approved trends and your best sellers become directions for the Designer.

Approval and the mirror

1. Draft → Send for approval → a person with the publish right approves.
2. Approved concepts appear on the mirror as New ideas, marked not in store yet. Each screen shows at most six.
3. Shoppers try them on and vote "I'd buy this" or "Not for me". Try-ons and votes are tallied against each concept in head office, and you can export the results for your design team.

An approved concept can't be edited. Retire takes it off the screens.

Statuses: draft, waiting for approval, approved, rejected, retired.