Design from the shopper's cloth

In a handloom or fabric store, a shopper can see the cloth but not the garment it could become. Ateliq shows three designs made from that exact cloth, then shows one on the shopper, in about a minute.

What counts as cloth

Products of type fabric, saree or dupatta that are sold as cloth. Cloth is never tried on as it is; tapping it offers Design from this cloth instead. Designs need the cloth to be in stock, and are not offered in the kids section.

Step by step

1. Pick the cloth. The shopper taps the cloth's card, scans its swing tag at the screen (or types the code), or names it to the stylist.
2. Two questions. The stylist asks at most two short questions: the occasion, then the length or sleeves. It also offers a QR code for the phone.
3. A picture, if they like (optional). On the phone, Send a picture lets the shopper send a garment they like, from their photos or a screenshot. The phone says: "We use this picture only to design your dress here. It's deleted when your visit ends." One picture per visit (a new one replaces it), JPEG, PNG or WebP up to 8 MB. It lends the shape only.
4. Three designs. Ateliq makes three designs at once, in about 40 seconds. Each keeps the cloth's weave, motifs, colours and border; handloom and ikat stay woven, not printed; suiting keeps its pattern. If the shopper sent a picture, one design is marked "Shaped like your picture". Designs are shown on a faceless dress form, and each is labelled "A design idea made with AI". They go to the shopper's phone as they finish.
5. Another round. A shopper can ask for a second round of three. Two rounds per visit.
6. See it on me. The shopper can see a design on themselves in a photo. This uses the same consent, the same 30-minute deletion and the same daily allowance as See it for real, with the design standing in for the product photo.
7. Make it. The stylist says what the design takes, in "about" figures: cloth needed, cloth price, stitching, the total and how many days.
8. Send to the tailor. A stylist call carries the design, the cloth and the shopper's sizes to the store's tailor. The screen says "Nothing is ordered or paid yet." The tailor and the shopper agree the order in person.

The garments it designs

The tailoring estimate

Cloth needed is worked out from the garment and the shopper's size band, priced at the cloth's price per metre (or the piece price if the cloth is sold as one piece). Stitching charges and days come from the store's tailoring list, set in head office. Until the store has a list, the screen says "The store will confirm the price." Every figure is an estimate; the stylist never promises stock or a fixed price.

What is kept

• The picture from the phone is held only in memory, used only for that shopper's designs, and deleted when the visit ends or after 30 minutes. It is never sent to head office and never logged.
• Designs and photos are held for 30 minutes, then deleted.
• Each store has a daily allowance of design images, 90 a day by default. Ask us to change it.