Studio, campaigns and the content calendar
Product shoots, lookbooks, social posts, briefs, short clips and the weekly content calendar, drafted by the agents from your own photos and approved by your team.
Studio is where your content is drafted from your own photos. The Campaigns tab holds lookbooks, posts, briefs and shoots for approval; the Studio tab holds your uploads, shoots, the content calendar and clips. Store managers see Uploads only.
Uploads
Upload PNG, JPEG or WebP images up to 10 MB, each marked as a model, garment, fabric, product, logo or other photo. Every upload carries a rights statement: your brand owns it, or you hold a model release. A photo of a person needs a model release. The Designer, Marketer and Photographer agents work from these uploads. A shopper's photo from a screen never becomes a brand asset.
Campaign drafts
| Kind | What it is |
|---|---|
| Lookbook | Up to 12 pages, from best sellers and the live trends. |
| Post | For Instagram, X, LinkedIn, YouTube or email: a single image, a carousel of up to ten slides, or a reel with a clip. Up to 2,200 characters and 15 hashtags. |
| Brief | A campaign brief. |
| Shoot | Product photos in a chosen mode: studio white, lifestyle, on a model, editorial, jewellery on a model, new background, or cut out on white. |
Each draft has up to ten images and two clips. Drafts come from the Marketer and the Photographer, and can be edited only while in draft or rejected.
Approval posts and sends nothing
Approving a draft means it is approved to use. Posting is a separate step: the Marketer proposes each post, and a person clicks to post it, with the approved caption word for word. For shoots, download the photos and clips to use them. Copy caption and Copy hashtags help when you post by hand. Retire is final.
Short clips
Clips are up to ten seconds, in vertical (9:16), wide (16:9) or square (1:1), made from one still. Each clip needs a person's approval before it is made, and clips draw on a daily allowance you set in Studio (setting it to zero turns clips off). Clips appear in Studio once approved and made.
The content calendar
The Marketer drafts next week's calendar every Wednesday: up to 21 slots a week, at most three a day, for the brand or for a store. Each slot has a day, channel, content pillar (education, story, proof or promo), format (single, carousel, reel, story or text) and idea. Only a person marks a slot as posted or skipped. Calendars and campaigns can be downloaded as CSV.
Statuses: draft, waiting for approval, approved, rejected, retired. Calendar slots: planned, drafted, posted, skipped.
Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.