Trend scout

What it drafts

One trend board for each city your stores are in: three to eight trends. Each trend has a name, what it is, why now, its sources, up to eight of your products that carry it, up to three search terms, and the local evidence: how often shoppers in that city asked for it or tried it on. Head office reviews the board in Trend boards.

What it reads

• Your stores, catalogue and store insights.
• Demand gaps over 7 and 28 days: what shoppers asked for and didn't find, and what they tried and didn't buy.
• The last four weeks of trend boards.
• Fashion press, through web search, with at most one deeper research pass a run.
• New listings on large marketplaces, at most three searches a run.
• Your connected Instagram, YouTube, X and TikTok accounts, only if you connected them and allowed the read.

Rules it keeps

• Fewer than three trends it can support means no board for that city that week.
• On a scheduled run, it doesn't redraft a board already waiting for approval or approved.
• Every source link comes from this run. Press is quoted only as a short, attributed phrase.
• A trend with no local evidence says so plainly.
• Trends are never aimed at people by race, ethnicity, body weight or shape.
• It never publishes, and never changes a board that is waiting, approved, or written by a person.