How data flows
What moves between your systems, head office, the store screens, the shopper's phone and the AI agents, and what never leaves the screen.
Ateliq has three places data lives: your systems, head office (the retail platform at app.ateliq.co, where the agents also work) and the store screens. The shopper's phone talks to the screen it joined.
The flows
| From | To | What | How |
|---|---|---|---|
| Your e-commerce platform, ERP or files | Head office | Products, stock and prices | Catalogue sources: scheduled reads, live updates or signed pushes. Read only. |
| Head office | Store screens | The store's range, prices, stock, offers, initiatives, trends, concepts, sets, staff, services, sales settings, size charts and privacy contacts | The retail feed, read every two minutes with the store's kiosk key |
| Store screens | Head office | Anonymous events: visits, try-ons, searches, votes, sizes suggested, stylist calls, screen health | Kiosk events, batched every 30 seconds |
| Store screens | Head office | Hand-offs, appointment bookings, and opt-ins with a contact | Only when the shopper acts |
| Store screens | An image model | One camera photo and the chosen pieces | Only when the shopper asks for a photo. Deleted after 30 minutes. |
| Store screens | The stylist's AI model | The conversation, and one still of the screen when the shopper asks about a look | Only during the conversation |
| Head office | The AI agents | Counts, screened phrases, your catalogue and drafts; for opted-in shoppers, a profile id and screened preferences | Inside your workspace. Never names or contacts. |
| The AI agents | Head office | Drafts, reports, queued follow-ups and tag suggestions | Saved for a person to approve |
| Head office | Shoppers | Follow-ups and appointment messages | Opted-in shoppers only, approved templates |
| Head office | Your CRM and planning system | Consenting shoppers and their activity; lost demand | Signed webhooks or Klaviyo |
| Your payment provider, ERP and door counters | Head office | Payments, refunds, sales, returns and door counts | Signed webhooks and pushes |
What never leaves the screen
Camera frames, face, body and hand tracking, ring-size readings, the style scan, the on-screen women/men/kids guess, and a guest's sizes. A visit is forgotten when it ends or after two minutes with nobody at the screen.
What never reaches the agents
Names, email addresses, phone numbers, photos of shoppers, face or body data, and anything from a shopper who didn't opt in beyond anonymous counts.
When a connection fails
- Store loses its connection: browsing and try-on carry on; events queue on the screen. See Offline behaviour.
- Head office unreachable: the screens keep the last good copy of the feed.
- A source fails or would hide too much: the run is recorded, and hiding is held back for a person to allow. See Catalogue sources.
Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.