Marketer

What it drafts

• A lookbook of 2 to 12 pages, up to six products a page, from best sellers and the live trends.
• Up to three social posts, each a single image, a carousel of 2 to 10 images, or a reel with one clip. Every post ties to an offer or initiative that is live now.
• Next week's content calendar across Instagram, X, LinkedIn, YouTube and email: up to three posts a day, each with its idea, format, caption and hashtags.
• Campaign briefs and offer variations, only when asked.

At most seven new images and two clips a run. Drafts are reviewed in Studio and campaigns.

What it reads

Stores, best sellers (7 days), approved trend boards, live offers, approved concepts, the catalogue, product images, Studio uploads, campaign drafts, the content calendar, competitors' discount depth (at most two marketplace reads a run, never shown to shoppers), your knowledge base and its memory.

Rules it keeps

• It never posts, schedules or sends anything, and never emails or messages customers. Each post goes out only when a person clicks it, from an approved draft, with the approved caption word for word.
• Only a person marks a calendar slot as posted or skipped.
• It never promotes an offer that isn't live, never writes a discount code, and never names a competitor in copy shoppers will see.
• Captions are at most 2,200 characters, with at most 15 one-word hashtags.
• It never varies a creative that isn't approved.
• It never uses a photo of a shopper, a photo from a screen, or a photo from the web.