What Ateliq is
The parts of Ateliq (the mirror, the counter, the shopper's phone, the store view, head office and the AI agents) and how they fit together.
Ateliq is the AI stylist and sales system for fashion and jewellery brands. It is Nagent's industry solution for fashion and jewellery retail, built on Nagent's agent platform, and runs today in India and the United States.
It has two halves. In the store, screens let shoppers try pieces on live and ask a stylist that knows the store's stock. In head office, your team runs every store's catalogue, prices and offers, and a team of AI agents drafts the work that keeps the range and the marketing moving. A person on your team approves anything a shopper or the public will see.
The parts
| Part | Who uses it | What it is for |
|---|---|---|
| The mirror | Shoppers | A full-length portrait screen on the shop floor. Live try-on of garments and jewellery, and the stylist. |
| The counter | Shoppers and counter staff | A landscape screen at the jewellery counter. Face and hand try-on, ring and bangle stacks, and prices made from the day's metal rate. |
| The shopper's phone | Shoppers | Joins a visit through a QR code. Holds photos, looks, sizes, consent switches, follow-ups, appointments and "Forget me". No app. |
| The store view | Store staff | Today's numbers, stylist calls, open hand-offs and today's appointments. |
| Head office | Head office, store managers, viewers | The retail platform at app.ateliq.co: catalogue, stores, prices, offers, metal rates, trends, concepts, Studio, insight, follow-ups, appointments and devices. |
| The AI agents | Head office | Twelve agents that draft trend boards, reports, merchandise briefs, concepts, campaigns, shoots, follow-ups, tags and size charts on a weekly rhythm. |
A week with Ateliq
- Monday. The trend scout drafts a trend board for each city. The analyst writes last week's store reports. Head office approves the boards it likes.
- In store, every day. Shoppers try pieces on, ask the stylist, see themselves in a photo, and take the look to their phone. Every try-on, search and vote becomes an anonymous event.
- Tuesday. The designer drafts concepts where shoppers keep asking for something you don't make. Approved concepts appear on the mirror as "New ideas" for shoppers to try and vote on.
- Wednesday. The marketer drafts a lookbook, posts tied to live offers and next week's content calendar.
- After the visit. A hand-off links the visit and the associate to the sale. Shoppers who opted in hear back when a piece is back in their size, through templates your team approved.
- Next Monday. What was tried, asked for, bought, kept and returned feeds the next trend board and the next design brief.
What Ateliq doesn't do
- The screens never take payment. Payment happens on a pay link, in your online shop or at your counter.
- It doesn't write back to your POS or ERP. Catalogue, stock and prices come in; nothing is changed in your systems.
- It doesn't post to social media on its own. Approving a draft posts nothing.
- It takes no photos of children.
- Voice commands are in English. The stylist writes back in the shopper's language.
- Footfall comes from your own door counts. Ateliq doesn't count people.
- Head office signs in with Google or Microsoft, alongside passwords and passkeys. There is no SAML or SCIM yet.
Next
- How data flows between the screens, head office and your systems.
- Approvals: what waits for a person, and who that person is.
- Pilot checklist: how to start.
Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.