Try-on and See it for real

Shoppers try pieces on live, in the camera view on the mirror or the counter. Tracking runs on the screen, and nothing is recorded.

What can be tried on

Twenty-one kinds of piece: ten garments and eleven kinds of jewellery. Each product in your catalogue has a type that tells the screen where the piece goes.

Some products are never tried on as they are:

• Cloth (dress material, a saree or dupatta length sold as cloth). Tapping it offers to design a garment from it instead.
• Products of type other.
• Any product you tag no-try-on.

How pieces stay in place

• Garments follow the body as the shopper turns and moves. If the shoulders are out of view, the stylist asks the shopper to step back a little.
• Earrings, necklaces and nose pins follow the face, drawn at about life size.
• Rings sit on four fingers, and wrist pieces stack up the forearm, drawn at about real size when you give each piece's size in millimetres.
• Tracking places pieces. It never measures the shopper and never sets a size.

Stacks and sets

• A shopper can wear up to four rings and six wrist pieces at once.
• Head office curates sets of two to eight pieces, such as a bridal set. A set tries on in one tap, as long as every piece in it is live in that store. See Offers and initiatives.

No camera

Use our model instead puts the pieces on a photo of a fictional, AI-made model chosen for the market, so a shopper can try everything without the camera. No consent is needed for this.

See it for real

On request, Ateliq makes a photo of the shopper wearing the exact pieces, clothes or jewellery, made from your own product photos. It takes about half a minute.

How it works:

1. The shopper taps See it for real. The first time in a visit, the screen asks for consent and says what happens: one camera photo and the chosen pieces go to an image model, and the photo is kept for 30 minutes, then deleted.
2. Once the shopper has agreed in that visit, a new look on a live camera starts a photo on its own after a moment's pause.
3. The screen sends one camera frame and each piece's own picture. Ateliq uses your cut-out of the piece first, then your uploaded photo, then the photo from your catalogue source. If a piece has no picture, no photo is made.
4. While the photo is made, the live mirror stays on. The screen says "Making your photo. About 30 seconds.", and the stylist fills the wait with one line about the piece and one size question or pairing.
5. The photo appears on screen and goes to the shopper's phone.

Rules the photo follows:

• It keeps the shopper's face, skin tone and figure exactly as they are. It never slims, lightens or beautifies.
• Portrait on the mirror, landscape at the counter.
• One photo is worked on per visit at a time. A newer look replaces the older request, and changing section or ending the visit stops it.
• A photo that takes longer than about 90 seconds is abandoned.
• It needs the connection and the camera, and it isn't offered on phone-sized screens.
• No photos of children. In the kids section, the request is refused.
• Photos are held for 30 minutes, then deleted.

Each store has a daily allowance of photos, 100 a day by default. Ask us to change it.

The style photo

Separately, a shopper can ask for a styled, editorial photo of the look. It follows the same 30-minute rule. It goes to a remembered shopper's phone, or to a share page reached by QR code, with a caption that names the store.