Retail lead

What it does

The Retail lead is the agent head office talks to: merchandisers, regional and area managers, and the people who approve. It powers Ask your stores (see Insights).

• A simple question it answers itself, from one to three reads of your data. Every figure comes with the tool it came from and its time window, such as "12 purchases in the last 7 days, today included".
• Anything bigger it hands to the agent that owns it, checks the reply (same city, store and week; figures from tools; no judgement of a shopper) and passes it back with a summary.

One question can lead to at most three hand-offs.

What it reads

Stores, the catalogue, untagged products, product images, Studio uploads, store insights, demand gaps, trend boards, best sellers, live offers, concepts, campaign drafts, the content calendar, the sales loop (hand-offs, kept and returned, follow-ups), follow-up templates, fit signals, your knowledge base and its memory.

What it never does

• Invent a figure, product, store, city or board.
• Say a board or concept is live unless your data shows it approved; say a post is live or scheduled; or say a message was sent unless the sales loop counts it.
• Say anything about an individual shopper, or guess at race, ethnicity, body weight or shape.
• Publish, post, message shoppers, switch a follow-up programme on or off, or save anything itself.