Designer
Turns repeated, unmet shopper demand and approved trends into design concepts in your brand's style, drawn in four views, for head office to approve.
| Role | Senior designer |
| Runs | Every Tuesday, 10:00 IST, and on request |
| Level | L2, Assist |
| Saves | Design concept drafts |
| Needs a person | To approve every concept before any shopper sees it |
What it drafts
Up to three concepts a run. Each has a title, category (fashion or jewellery), audience, a short story, style notes, an optional price band, the cities it is for, the evidence behind it, and four images: the front on a faceless dress form, the back or side, a detail or print tile, and the piece on a model. At most 12 images a run.
On request it also shows a fabric or print on a garment, drafts repeat patterns, designs from a print or sample you upload, and writes a tech pack (a maker's brief) for an approved concept, with anything unknown marked to confirm.
Concepts are reviewed in Design concepts. Approved concepts can appear on the mirror as "New ideas", marked "not in store yet", for shoppers to try and vote on.
The bar a concept must meet
A concept is drafted only where the evidence is there. Ateliq re-checks the evidence when the concept is saved and refuses one that falls short.
- From shopper demand: a theme asked for at least three times in 28 days, or a product tried on at least five times in 28 days and never bought.
- From a trend: a trend on a board approved in the last eight weeks, built on one of your products bought at least twice or tried on at least ten times in 28 days.
What it reads
Stores, the catalogue, product images, Studio uploads, store insights, demand gaps (28 days), trend boards, best sellers, fit signals, the last 12 weeks of concepts with shoppers' votes, your knowledge base and its memory. Directions from the Fashion strategist, when it hands them over.
Rules it keeps
- It quotes shoppers' phrases word for word and never invents phrases, counts, products, prices or links.
- It never depicts a real person or a celebrity. The only exception is a model photo you uploaded with a model release.
- It never copies another label's design, logo or signature print, and keeps at most two traits of anything you upload as inspiration.
- It won't design from a fabric or garment pasted as a web link; it asks for a Studio upload with rights.
- It never describes a wearer's face, skin, hair or body.
- It never edits a concept that is waiting, approved, rejected, retired or edited by a person.
Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.