Glossary · Ateliq docs

Term	Meaning
Approval level	How much an AI agent may do on its own, shown as L1 (Observe) to L5 (Lead). The Ateliq agents run at L2, Assist. See AI agents.
Asked for, not found	A search on a screen that matched nothing in the store. Grouped by phrase and store as lost demand.
Associate	A member of your floor staff, known to Ateliq by a staff code and a first name. Credited for hand-offs and stylist calls.
Attract loop	The silent slideshow a screen plays while nobody is using it.
Concept	A design idea drafted by the Designer agent, in four views, that a person approves before shoppers see it.
Counter	The landscape screen at a jewellery or accessories counter.
Door counts	Footfall numbers from your own counters, imported or pushed to Ateliq. Ateliq does not count people.
Feed	See retail feed.
Follow-up	A message to a shopper who opted in and confirmed a channel, sent from an approved template.
Hand-off	The code a look becomes when a shopper is ready to buy: hold, pay link, online cart or counter.
Head office	The retail platform at app.ateliq.co where your team runs stores, catalogue, prices and approvals.
Initiative	A campaign such as a festive sale or a trunk show, with a banner on the screens and a brief for the stylist.
Kiosk key	The per-store key a store's screens use to read the retail feed and send events. Issued and revoked in head office.
Kept	A hand-off that was paid and not returned once the return window closed (30 days by default).
Metal rate	The price per gram of gold, silver or platinum for a market, set or confirmed by head office.
Mirror	The full-length portrait screen on the shop floor.
Remembered shopper	A shopper who chose "Yes, remember me" on their phone. Others are guests and are forgotten when the visit ends.
Retail feed	What head office sends each store's screens: the store, its range, prices, stock, offers, trends, concepts, sets and settings.
See it for real	A photo-real picture of the shopper wearing the exact pieces, made on request and deleted after 30 minutes.
Section	Women, men or kids, chosen by the shopper at the start of a visit.
Set	Two to eight pieces curated by head office, tried on in one tap.
Stack	Several rings or wrist pieces worn together: up to four rings and six wrist pieces.
Store view	The staff page in each store for today's numbers, stylist calls, hand-offs and appointments.
Studio	Where product shoots, lookbooks, posts, clips and the content calendar are drafted and approved.
Style scan	An on-screen reading of face shape and undertone, used to suggest metals and necklines. Takes no photo.
Trend board	A weekly board for one city of three to eight trends tied to your products.
Trend velocity	Whether a trend is rising, steady, cooling or new over four weeks.
Visit	One shopper's session at a screen, from Start until they finish or leave the screen for two minutes.

Something missing or unclear? Write to pb@ateliq.co and we will answer and fix this page. Last reviewed 12 November 2026.