The Ateliq thesis · Sources · 1 min read // 01
Sources
Industry figures were read on the source page on or before 14 November 2026. McKinsey articles were read on McKinsey's own mirror site when mckinsey.com timed out. Product statuses come from Ateliq's capability fact sheet of 14 November 2026.
- Crofton and Dopico, Zara-Inditex and the Growth of Fast Fashion, 2007
- Rest of World, How Shein beat Amazon at its own game, 2021; Retail TouchPoints, SHEIN's Head of Strategy, 2023
- McKinsey, What to expect in the global fashion industry in 2026; Returning to order, 2021; Generative AI: Unlocking the future of fashion, 2023; Who wins when AI does the shopping?, October 2026
- FashionUnited, State of Fashion 2025 coverage
- Coresight Research, The True Cost of Apparel Returns, 2023
- Salsify, 2025 Consumer Research; Baymard Institute, Apparel UX best practices
- Fynd Commerce documentation, Myntra listing FAQ
- BCG, AI-First Companies Win the Future: Fashion and Luxury, November 2025
- Zalando, FY2025 results, March 2026
- Microsoft, Myntra MyFashionGPT and Ralph Lauren Ask Ralph; Retail Dive, Stitch Fix Vision; PTI, Nykaa and OpenAI
- C.K. Prahalad, interview, Business Standard, 2008
- Ateliq, ateliq.co, Outzidr case study, demo store