Customers
Case study · Outzidr // 01

10,000 listing images. Three hours. All accepted by Amazon.

Outzidr is a women's fashion brand from Bengaluru that sells going-out outfits and western wear. Ateliq's agents made the images for its Amazon listings, in Outzidr's own brand guidelines.

Brand
Outzidr
What it sells
Going-out outfits and western wear for women
Marketplace
Amazon
The work
Listing images in Outzidr's brand guidelines
The challenge // 02

Two sets of rules, on every image.

Amazon's image rules are strict, and an image that breaks them is rejected.

A brand has rules too. Across thousands of listings, every image has to look like Outzidr: the same standards, image after image, at the scale of a whole catalogue.

Amazon's rules

  • A pure white background on the main image
  • The product filling the frame
  • No added text, logos or watermarks
  • Only the product that is for sale

Outzidr's rules

  • Outzidr's brand guidelines
  • One look across the whole catalogue
  • Approved by a person at the brand
The work // 03

What Ateliq did.

Agents that already knew the marketplace's catalogue rules, working to Outzidr's brand guidelines.

  1. The marketplace rules, already known

    Ateliq's agents come trained on the catalogue specifications for the major e-commerce platforms, built and researched at the platform level. Nobody had to teach them Amazon's rules.

  2. Outzidr's brand guidelines

    The agents worked to Outzidr's own brand guidelines, so every image looks like Outzidr.

  3. The listing images

    The agents produced the images for Outzidr's Amazon listings: 10,000 of them.

  4. A person approved them

    A person at Outzidr approved the images. Amazon accepted every one.

Results // 04

The results.

  • 10,000listing images, in Outzidr's brand guidelines
  • 3 hoursto produce them
  • 100%accepted by Amazon
  • About$0.20per catalogue generation
The lesson // 05

Why it worked.

The hard part was done before Outzidr arrived.

  • Built once, at the platform level.

    We research each platform's catalogue specifications and build them into skills on Nagent's agent platform, once.

  • Every brand starts with them.

    A new brand doesn't teach the agents a marketplace's rules. It brings its brand guidelines, and the agents work to both.

  • A person still decides.

    The agents draft. A person at the brand approves what goes out, as with everything Ateliq makes.

Design partners // 07

See it on your own catalogue.

Try our demo store today, then reserve your first install. Design partners get the first screens and shape what Ateliq does next.

No payment on the form. We reply within two working days. Or write to pb@ateliq.co.