Ateliq with Nagent's growth team
Ateliq runs the product and store side of a fashion company, from trend to till. Nagent's growth team finds and wins customers: search visibility, social, content, paid media, outbound and reputation. Together they close the loop from what a brand makes to who hears about it and who walks in.
Today the growth team runs in a Nagent workspace alongside Ateliq, not inside the Ateliq app. A brand uses both, connected to the same catalogue and brand pack.
The growth team, for a fashion brand
| Agent | What it does for a fashion or jewellery brand |
|---|---|
| N | Head of the growth team: set-up, onboarding and routing (inside Ateliq the operator is called Orvane) |
| MIRA | Chief of staff for marketing: plans and coordinates campaigns |
| SERA | Chief of staff for sales: runs the sales team's week |
| CREA | Chief of staff for content: blog studio and product pages |
| DRIS | Organic visibility: gets collections found in search and in AI answers |
| MOXA | Social planner and publisher for Instagram, X and other connected channels, with approvals |
| NIA | Paid marketing campaigns |
| HOOK | Creative strategy and the brand pack: claims, tone and ad angles |
| NORA | Outbound research: stockists, wholesale buyers, corporate gifting and wedding planners that fit the brand |
| LIPI and VANI | CRM and outbound email writers |
| RUPA, FOLIO and Alpha | Image studio, long-form writing and video studio |
| PAIGE and LANDON | Decks and documents; landing pages published to the brand's site |
| Echo | Reviews and mentions |
| GATE | Brand and positioning check before anything is published |
One week, both teams
- Ateliq's Trend Scout drafts the Bengaluru board; head office approves "sage co-ords" and "festive pastels".
- The Marketer drafts a lookbook and three posts from the approved trends and what is in stock.
- MOXA schedules the approved posts; GATE checks every claim against the brand pack.
- DRIS makes sure the new collection pages are found in search and in AI shopping answers.
- NORA finds wedding planners and stockists in Bengaluru who fit the brand.
- In store, the stylist sells from the same stock, and every "asked for, not carried" goes back to the Strategist for next week.
Why it matters
Most fashion companies run their marketing and their stores on different systems, with different data and different calendars. Marketing pushes what it planned weeks ago; stores sell what they happen to have. When the same trend board, stock and brand pack drive both teams, the brand says one thing everywhere, and every rupee of marketing points at something a shopper can actually buy.