Ad concepts for Flying Machine.
Flying Machine is a denim and casual wear brand for men and women, from Arvind Fashions.
- Brand
- Flying Machine
- Who they are
- A denim and casual wear brand for men and women, from Arvind Fashions
- The work
- Ad concepts
The brief.
Flying Machine wanted ad concepts: ideas for its advertising that its team could choose from and take forward.
What we did
The work.
We helped Flying Machine come up with ad concepts.
How Ateliq does this kind of work.
How the agents work in general, for every brand.
From the brand's own guidelines
Ateliq's Marketer reads the brand's guidelines, the live trends and the offers, and drafts campaign briefs and concepts.
Images to see the idea
The Photographer drafts the shoot images that show what a concept would look like.
A person picks
Every concept is a draft until a person approves it, and approving posts nothing: the brand's team runs the ad.
What it shows.
More ideas to choose from.
Agents widen the set of concepts a team starts with, so the people choose instead of starting from a blank page.
In the brand's voice.
Concepts start from the brand's own guidelines, not a generic template.
The team decides.
A concept is a starting point. A person at the brand chooses what runs.
The agents and the product behind it
Marketer
PhotographerSee it on your own catalogue.
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