All agents
New · available now // 01

Fashion Strategist

What to design next, why now, and how.

Design direction · for the DesignerHanded to the Designer
  • TrendIndigo block print, on this week's approved board
  • Proven baseA tiered midi your shoppers already buy
  • GapShoppers asking for day dresses they can wear to work
  • BriefA block-print tiered midi with a fitted yoke, in cotton, for day

Illustration of what it drafts, with example data.

The job // 02

How it works.

What it does

Reads every signal the team has and writes up to three design directions a week: an approved trend, built on a piece your shoppers already buy, aimed at a gap they keep asking about, with a brief. It hands each one to the Designer.

What it reads

  • The trends head office approved
  • What your shoppers buy, try on and ask for
  • How pieces fit them, and how they voted on earlier concepts
  • Competitor price bands on the big Indian online marketplaces

What it drafts

Up to three design directions a week, each handed to the Designer, who drafts the concept and its images.

When it runs

Every Monday, late afternoon, after the trend boards and store reports.

What a person approves

Directions go to the Designer; the concepts that come from them wait for head office to approve.

Limits // 03

What it never does.

  • Designs anything itself
  • Changes a price, an offer or a product
  • Copies any label

Every Ateliq agent works at the Assist level on Nagent's platform: it drafts and suggests, and a person decides.

How levels work

Where you see it.

In head office, beside your team's work.

Design Studio
Get started // 05

Put the team to work for your brand.

Try our demo store today. The software is available now, and the Ateliq Mirror and jewellery Counter are on pre-order.

No payment on the form. We reply within two working days. Or write to pb@ateliq.co.